AI will decide who your customers call.
Be the one it chooses.
I rebuild marketing, sales, partnerships, and operations for companies that intend to thrive in the AI evolution. I have been doing it since 2019, negotiating directly with OpenAI, Stripe, PayPal, and American Express. I know how those companies think because I have sat across the table from them.
Agentic commerce advisor.
Advisor to companies that want AI agents to find, choose, and buy from them.
Twenty years in partnerships, marketing, sales, and operations.
English, Italian, Spanish.
North Palm Beach, Florida.
Seoul, 2018. Speaking on AI at a blockchain conference, four years before the rest of the room started asking about it.
\"He has a gift for seeing the correct path through partnerships, technology, sales, and marketing and then wrapping it all up in a successful package.\"
Brad Pace, Chief Digital Officer, GBS Benefits
The work
Four disciplines. One test: Found. Chosen. Booked.
For twenty years I was the executive who hired the agencies and the consultants, then owned the revenue after they left. I know what they deliver and what they do not, because I paid for it. I am an operator turned advisor.
01
Partnerships
I open doors at the top, and I close them.
I take partnerships from cold outreach to signed contract with companies a hundred times the size of the ones I have represented. Find the problem the partner cannot solve alone, structure a pilot that proves revenue in weeks, design the deal so both sides win more the longer it runs. I have done it for two decades, and more than once the result was a channel that did not exist before: a comparison listing that became a phone call, a checkout page that became a booking, a partner's audience that became a revenue line.
I have negotiated directly with OpenAI, Google, Microsoft, Amazon, Meta, and the payment networks that now decide how AI agents discover, choose, and pay. I know how those companies think because I have sat across the table from them.
PayPal published a conversation with me on AI driven transactions in September 2026.
\"Demanding the best and holding his partners to a high standard, but at the same time constructive and a pleasure to engage with.\" Eachan Fletcher, Head of AI, Longmark Group
02
Sales
Sales, rebuilt around AI.
I designed a sales process that hands research, competitive analysis, pitch drafts, and proposals to AI, built on Nebo AI, a platform I invest in and advise. I direct the strategy and make the judgment calls. AI does the hours.
The result: I walk into every first meeting knowing the company's strategy, competitors, and decision makers better than most of their own vendors do, from preparation that takes an hour instead of two days. Prospects notice, and first meetings turn into second meetings. The research is done by AI. Knowing which three facts matter in that room comes from twenty years of being in it.
Five9 published a conversation with me on selling to intent, with its CMO, in 2021.
\"People are naturally drawn to Neil's leadership and ability and he has an uncanny way of bringing everyone he works with up to his high standard.\" Alan Van Order, former partnerships executive
03
Marketing
Machines have always decided who gets found. I know how they work.
Two decades learning how machines decide which brands to trust, first in search and metasearch, now in AI. The signals carry over: consistent facts, credible citations, real reviews, structured data, and content that answers the actual question. A search engine showed ten options. An AI assistant recommends one or two, and the rest do not exist. I learned this in travel, the most competitive online market on earth, where margins are thin and the intermediaries are ruthless. It transfers.
I direct that playbook for national, regional, and large local companies.
\"When it comes to online marketing, few know the industry as well as Neil.\" Jeremy Coon, Director of Partnerships
04
Operations
I build commerce operations AI agents can buy from.
The assistants your customers use are becoming agents that act for them: ChatGPT, Gemini, Claude, Perplexity, Meta's Muse, Grok Bot. I design commerce operations those agents can buy from: MCP servers that expose live inventory and pricing to any of them, agent to agent checkout, and voice agents for handoff when a conversation closes the sale.
I have led this end to end, from architecture through payment partner negotiation, and it is the blueprint I bring to other companies. Not a pilot. Not a chatbot bolted onto the website.
\"Working with Neil now as two entrepreneurs I can see that same passion for great experiences is still there, and still driving what he does each day.\" Eachan Fletcher, Head of AI, Longmark Group
Four disciplines, one engagement. It starts with an audit.
Work with me
2019
Three years before ChatGPT
My personal MacBook that ran the early models.
A research lab released a language model called GPT 2. Most people never heard about it. I spent that night testing it, then called a developer friend, and we talked for hours about what it would do to call centers, content, and code.
Over the next few months we ran models on our own machines, connected them to speech recognition and synthetic voice, and built a service that pulled live pricing and availability so the AI could actually sell. It worked. It was also three years too early, and the market was not ready to buy it.
I learned more from that than from anything that succeeded: seeing the future is the easy part, and knowing when and how to move on it is the work. I have been building with AI every day since.
I served as Chief Strategy Officer of HotelPlanner, now Reservations Group, from 2022 to 2026. I currently advise as an independent contractor for Reservations.ai, the company's AI division.
Before that: cofounded a contact center software company on one idea, sell to intent instead of a script, and later sold it.
“Innovative, skillful, honest and a most successful entrepreneur.” Rick Schneider, former VP of Global Partnerships, Travelocity and Priceline.
\"Neil brought an infectious energy to the table that was hard to miss and our conversations on possible ideas, hacks and solutions were fantastic.\"
Manish Gajria, product leader and advisor in AI, ML, and marketplaces (Google, META)
\"Neil is one of the smartest marketers I know. He is a great asset to any team.\"
Carlos Garcia, media buyer and AdTech founder
\"Neil has continually developed and deployed leading edge technology that creates competitive advantages in the market.\"
Bruce Rosenberg, Global President, Reservations Group
The AI is choosing right now. It has not chosen you yet.
Through my firm, I work with a select group of midsize, enterprise, and ambitious regional companies in any industry whose customers now ask an AI first. ChatGPT, Claude, Gemini, Perplexity, Copilot, and the AI agents that now shop on your customers' behalf decide who gets recommended and who disappears. It starts with an audit. I test your company across every major large language model using the questions your customers actually ask, and map where you are found, chosen, misrepresented, and lost. Then we fix what fails.
Work with me
